2. Juli 2021
Roots Advisory acted as the exclusive financial advisor to the founding family in the sale of their 100% stake in Büttner Elektronik GmbH to the Dometic Group. Büttner Elektronik GmbH is a leading and unique system provider of mobile power solutions for the outdoor market in German-speaking Europe.
Being one of the leading suppliers of high-end mobile power systems, BÜTTNER ELEKTRONIK offers a complementary product portfolio. This includes solar power solutions, batteries, and power electronics devices such as inverters, battery chargers, and boosters, which are tailored for motorhomes and the outdoor market. The company serves several vertical end markets in the outdoor sector, with approximately 75% of net sales generated in the service and aftermarket, primarily in German-speaking Europe. Established in 1992, BÜTTNER ELEKTRONIK is recognised as a preeminent brand, an industry innovator and a dependable partner to wholesalers, distinguished manufacturers of motor homes, as well as consumers.
ROOTS Advisory provided exclusive advice to the shareholders and management of Büttner Elektronik GmbH throughout all phases of the project. With advising the shareholders of Büttner Elektronik, the Roots Advisory team has successfully completed another transaction in the mobile home sector. In addition to initiating the transaction, ROOTS Advisory provided support with all financial and valuation-related matters, including business planning, due diligence and contract negotiations, until completion. Prior to the start of the project, ROOTS supported Büttner Elektronik in developing an expansion strategy.
Dometic’s acquisition of BÜTTNER ELEKTRONIK paves the way for global expansion and a stronger, diversified product portfolio,” said Birgit Kräutner, CEO, and Bernd Büttner, founding shareholder of BÜTTNER Elektronik.
In Dometic, BÜTTNER ELEKTRONIK has found a partner capable of leveraging its excellent core assets. Together, they will be able to benefit more from future developments in the DACH region and other international markets”, says Martin Kanjuh, Partner at ROOTS Advisory.
ABOUT BÜTTNER ELEKTRONIK
BÜTTNER ELEKTRONIK is a German system provider of high-end mobile power products, including solar power solutions, batteries, and complementary power electronics devices such as inverters, chargers, and boosters. Renowned as a technology driver and strong brand, BÜTTNER ELEKTRONIK serves several vertical end markets in the outdoor sector. Its products are primarily sold in Germany, with approximately 75% of net sales coming from service and aftermarket activities.
ABOUT DOMETIC
Dometic is a global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and Other Applications. Dometic operates in America, EMEA and Asia Pacific, providing products for use in recreational vehicles, pleasure and workboats, trucks and premium cars and for a variety of other uses. Dometic employs approximately 6,500 people worldwide, had net sales of approximately SEK 16.2 billion in 2020 and is headquartered in Stockholm, Sweden.
ABOUT ROOTS Advisory
Roots Advisory GmbH is an independent corporate finance consultancy firm based in Frankfurt am Main, Germany. The firm specialises in advising on mergers and acquisitions and financing transactions, as well as providing strategic guidance on corporate strategy and development. Roots Advisory serves upper mid-sized companies, national and international corporations, family-owned businesses, and financial investors.
